Aligning Product Development and Brand Personality for Amazon FBA Success In this episode Join Sharon Even as she Explores the transformative impact of shaping products to align with your brands purpose to help shape your Brands personality. She emphasizes the significance of comprehensive buyer and competitor research, uncovering market gaps on a brand personality level that fuel effective branding strategies and more. Through an engaging real-life story, discover how she strategized transforming three unrelated kids' products into a cohesive niche, simplifying target marketing efforts and empowering a robust brand strategy.