We’re joined by Kevin Rizer, host of Private Label Movement podcast and Amazon Seller. Kevin shares with us the tactics behind how to use Influencer campaigns for your Amazon product sales. What is Influencer Traffic and how do you use it? How to use influencer campaigns and attract influencers Ability to harness the influence of another to drive reviews, traffic and sales to listings Been around for hundreds of years but new to ecommerce space Warm traffic and sometimes free <2% of people on Amazon are using Influencer traffic How to use Influencer campaigns – where do you find Influencers? Wherever people congregate there are influencers A knitting group that gathers monthly – the leader of that group is an influencer We want to look on-line and YouTube is a favourite place to look as is Instagram How do you use influencer campaigns with YouTube or Instagram? Demographic based – howto videos is YouTube (i.e. present a portable tent in a demo video of in-use on YouTube) Cosmetics or beauty that may not require as much illustration but is more ’emotion’ evoked so Instagram can work The audeince on YouTube are looking for How-Tos but Instagram is more people killing time rather than looking for how-tos..... Go here for extended show notes