Ranking Amazon products is something Dan knows a lot about. Living in Sweden Dan has been running Amazon Businesses for 4 yrs with 4 brands over that period, one of which he sold. He continues with the 3 brands, ten products and many variations and sizes. So he knows a little about ranking Amazon products. Product Selection strategy Uses Jungle Scout Sells in sports and outdoors Goes for £20-50 sell price Looks for a BSR between 100 and 2,000 Currently looking at oversize No limit on number of reviews Identifying main Keywords Use google keyword planner Dump competitor listings in there and pull out a big list of keywords Use common sense and think up what I would call it Uses (Amazon Marketing Service) AMS predicted High/Med/Low search volume – you need vendor express to get onto AMS Create a dummy headline search ad, put in 10-15 best selling products you want to promote (i.e. Skipping rope) on your page and When you put in the keywords it will show you the search volume (Lo/Med/Hi) based on Amazon’s data Build a list of all the Med and High keywords for the next stage..... Go here for extended show notes