32 min listen
Amazon Marketing Hacks Part 2 with Kevin King – SS029
Amazon Marketing Hacks Part 2 with Kevin King – SS029
ratings:
Length:
23 minutes
Released:
Dec 29, 2017
Format:
Podcast episode
Description
Kevin King returns for Part 2 to share a number of his 99 best Amazon Marketing Hacks to increase your sales and grow your Amazon business. Hack 5 – Which Keyword tools to use In working out these best amazon marketing hacks Kevin has invested thousands of dollars on tools to date Kevin likes to verify using data Free tool is Sonar-tool.com and is best and most accurate – good for testing Used to use Amazon’s AMS tool as a barometer but Kevin found it can be influenced so not reliable Now using Helium 10 – Cerebro tool – THE most accurate in Kevin’s view based on his research and experience If you pay for one, use Cerebro and then Sonor-tool in addition Danny says multi-language search in Sonar is very powerful with a good visual tool – a great tool Cerebro lets you download too both broad and specific keywords data Danny advocates using the 80/20 rule in data research Kevin likes to look at what’s driving the sales – to dig into which keywords a product is using If you can find 5-10 mid-range keywords rather than the top 2 or 3 keywords you can do well Kevin uses his PPC data to check his conversions for which keyphrases are converting He will run PPC for 2-3 weeks to mine this data and drive his strategy for his products Hack 6 – Amazon’s Choice badge Is keyword dependent It’s recommended by Alexa algorithm Gives social proof to buyers looking at listings Influence this by sending traffic to your listing and have it blindly put in the cart – Alexa doesn’t show a listing so you need the traffic to add it to the cart WITHOUT looking at your listing (like Alexa).... Go here for extended show notes
Released:
Dec 29, 2017
Format:
Podcast episode
Titles in the series (100)
Amazon Marketing Services (AMS Advanced) with Taylor Benterud - SS006: This session Taylor returns and shines a light on the new AAP or Amazon Advertising Platform, what it is and does and how to put it in action for your business. The addition of ‘broad match’ ads to Amazon Marketing Services (AMS) is a... by Seller Sessions Amazon FBA and Private Label