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#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

FromExit Five: B2B Marketing with Dave Gerhardt


#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

FromExit Five: B2B Marketing with Dave Gerhardt

ratings:
Length:
46 minutes
Released:
Oct 4, 2022
Format:
Podcast episode

Description

Dave talks to Leela Srinivasan, who is now CMO at Checkout.com during her time as CMO at Survey Monkey in 2020. Leela broke down her marketing rhythms, how she structured her team, performance reviews, and more. This conversation will give you a good look at how a top B2B CMO thinks about marketing and managing her team.This episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:
Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. 
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. 
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. 
SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Released:
Oct 4, 2022
Format:
Podcast episode

Titles in the series (100)

The Exit Five podcast helps you do better B2B marketing. Hosted by Dave Gerhardt. Join thousands of B2B marketing pros in the community at exitfive.com