In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast.Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate.Timestamps(00:00) - - Introduction

(05:47) - - Peep's background and journey into marketing and conversion optimization

(10:47) - - The inception of Wynter and the importance of messaging in B2B marketing

(15:47) - - Strategies for effective messaging and the role of feedback

(20:47) - - The significance of specialization in marketing

(25:47) - - Building a brand and audience before launching a new product

(31:36) - - Conversion optimization and copywriting

(36:36) - - How to approach messaging for technical products and enterprise sales

(41:36) - - Utilizing customer feedback to refine messaging strategies

(46:36) - - Closing thoughts on the future of marketing and final advice for marketers

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more