53 min listen
Is The CEO Getting In The Way of The Right Company Story?
Is The CEO Getting In The Way of The Right Company Story?
ratings:
Length:
14 minutes
Released:
Jan 10, 2022
Format:
Podcast episode
Description
There's always some internal BS that will get in the way of marketing success. And too often, it's your CEO wanting to change the brand narrative. Sometimes they don't get it. Sometimes they don't think it's strong enough. Either way, it's a headache that a lot of marketers have to deal with. Quick ten minute or so rant on your company story and how you can get on the same page with your CEO.
Released:
Jan 10, 2022
Format:
Podcast episode
Titles in the series (100)
Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads by Exit Five: B2B Marketing with Dave Gerhardt