In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoring Design and a Marketing Advisor for companies like Dropbox and Loom. Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discussesHis framework for focusing on 'micro surfaces' that lead to bigger winsThe importance of timing in email marketingHow to properly analyze the efficiency of your marketing spendTimestamps(00:00) - Design and brand as competitive differentiators

(04:46) - Navigating Early-Stage Companies

(07:30) - Performance Marketing

(13:17) - How to determine 'Demand Efficiency'

(17:09) - A new way to think about design

(21:41) - Maximizing Micro Opportunities

(28:34) - Diversifying Channels

(29:37) - Elevating Brand Aesthetics

(32:53) - Design Differentiation

(39:05) - Standing Out with Design and Branding

(44:31) - Free Tools and Design Investments

(45:58) - Closing Thoughts

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more