This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover Why buyers are switching to a more "self-service" model of buying How interactive demos stack up against traditional marketing education like videos or adsTips to create a product story with your interactive demo that gets you a 30% CTRThe most common questions marketers have about interactive demosTimestamps(00:00) - Introduction

(08:58) - Statistics on Product Demos

(13:01) - Gating vs. not gating product demos

(15:20) - Emails and personalized follow-ups post-demo

(16:16) - Where to place the interactive demo on the website

(23:51) - Interactive demos with complex products

(27:00) - How to budget for interactive product demos

(29:52) - Implementing interactive product demos in LinkedIn ads

(31:30) - Platform recommendations for interactive product demos

(35:24) - Use of interactive demos in the sales cycle

(37:00) - Tracking activity and attribution in interactive demos

(38:39) - Personalized demos for each prospect

(41:38) - Post interactive demo conversion best practice

(46:20) - Closing thoughts

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