Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.06:04 - The Emotional Impact of Parental Leave.08:40 - Navigating Career Paths in Marketing.12:10 - SparkToro's Audience Research Tool and Growth Strategy.14:31 - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.19:11 - Rethinking the pursuit of status in business.22:10 - Contemplating financial gains and their true value.23:10 - Prioritizing time over extra income for happiness.29:26 -Transitioning from Consulting to Content Business: The Evolution of Exit Five.32:01 - The challenges and potential rewards of solopreneurship.34:16 - Navigating Hiring and Trust in a Small Team38:05 - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.41:06 - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.43:08 - The challenge of balancing marketing strategies.48:25 - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.50:32 - Embedding Webinar Links in Blog Posts for Engagement52:53 - Closing Thoughts.
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more