Investing in marketing is essential to grow your business, but it's tough when you're not seeing the returns from your marketing. Tom welcomes Spencer Powell from Builder Funnel, who brings his 13 years of experience in strategic marketing for remodelers and custom home builders. Spencer shares tips and actionable strategies contractors can use to learn what's working and what's not with their marketing so they can optimize their marketing strategies and grow their business.   In this episode, they discuss: How Builder Funnel helps contractors grow their businesses through strategic marketing Why tracking marketing efforts back to revenue is crucial for measuring success  Marketing efforts by contractors that frustrate their marketers Strategies for maximizing your marketing ROI How much revenue should contractors spend on marketing The impact of the design and visuals of your website on your marketing efforts Signs that a website may have a traffic problem or conversion problem How to tell if a website has high traffic numbers for a local business   Resources: == Builder Funnel: https://www.builderfunnel.com/    The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits!   Visit http://MileHighProfitSummit.com and join us in Denver this September.   ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify