Are you struggling to close leads? Are you unable to convert prospects into customers? It’s because there’s a trust issue — and sales are about trust! Trust is one of the biggest factors that holds contractors back from converting leads into sales. Tom is here to help you build trust with the prospects you’re talking to and reduce the number of sales objections you’re going to get. Because when you increase trust, it will minimize all the issues and, in turn, increase your sales   Episode Highlights: [00:00] - Intro – Ways to increase trust and convert more leads [02:19] - Create value through free educational content [05:47] - Communicate immediately to build trust [07:08] - Understand and connect to the client’s motive [08:35] - Closing remarks   Resources: ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify