Tom continues his discussion on gross profit — often misunderstood but a key component of running a profitable business in the contracting world. The better the gross profit, the better experiences you can provide to your clients, employees, and your families. He also shares why contractors need to be aiming for 50% gross profit — anything less makes it challenging to do business in the long term.   Episode Highlights: [00:00] - Intro [01:05] - Five reasons to aim for 50% gross profit [01:24] - The fastest way to make more money [03:01] - Contractors deserve to be paid well [05:30] - Financial goals are met with fewer jobs [07:01] - Overhead recovery is easier [09:20] - Provide better experiences for all [11:09] - Wrap-up    Resources: == Here's your chance to take your business to the next level! A game-changing deal is coming your way soon that could turn your success around. Visit https://thecontractorfight.com/battleground/ to get on the list.   ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify