As a business owner, you must have been pouring time, money, and effort into marketing your business. But are you really getting the results you want from your marketing efforts? Tom’s guest today is marketing expert, Spencer Powell from Builder Funnel. The two discuss the mistakes you’re making with your marketing that are stopping you from generating quality leads and reaching more people. Spencer also shares tips you can use to test if your current marketing plan is truly working or needs an update.Episode Highlights:[00:00] - Intro[01:47] - Spencer’s background[04:58] - How Tom and Spencer connected[08:34] - Brand[12:05] - Advertising[13:06] - Marketing[14:10] - Lack of Leads: Why?[16:15] - Why some marketing investments don't yield results[20:11] - How to find ideal clients[23:31] - Marketing vs referrals[25:10] - Marketing advice for leveraging neighborhood presence[28:33] - Website spending considerations[30:05] - Creating a website without pictures of your work[32:48] - Spencer’s successful lead conversion campaigns[35:44] - Cost guide strategy[42:09] - Nurturing clients who download cost guide[44:35] - Marketing for long-term lead generation[48:17] - Bamboo growth analogy for consistent marketing efforts[50:17] - Importance of strategic planning in marketing [54:06] - Importance of niching down[59:37] - Naming your business[1:06:04] - How AI can impact contractors[1:09:09] - Quantity vs quality in content creation[1:12:42] - Tracking business metrics and conversion rates[1:14:42] - Spencer’s favorite marketing KPI[1:15:56] - Counting referrals and lifetime value[1:19:09] - Connect with Spencer[1:19:53] - Struggle of businesses in marketing[1:21:55] - Biggest unlock in Tom’s business[1:24:30] - Book recommendationResources:== Builder Funnel Website: https://www.builderfunnel.com/ == Builder Funnel on YouTube: https://www.youtube.com/c/BuilderFunnel== Builder Funnel Radio: https://www.builderfunnel.com/builder-funnel-radio  ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: