Jon Tsourakis is the President and Chief Revenue Officer at Oyova, a national marketing and application development agency. He is also the founder and president of Central Comp, an ancillary services provider helping TPAs and self-insured employers offer the best care at the best price. We talk about digital marketing strategies, personalizing marketing campaigns, and consistently creating value for your customers.
 
Timestamps
[01:02] Jon’s entrepreneurial journey
[01:56] How to overcome post-merger integration challenges
[04:23] Jon’s experience with management blueprints
[05:20] Implementing EOS for healthy business growth
[07:20] Practical tips for growing a successful business
[09:01] How to get your business in front of potential customers
[10:34] Managing and leveraging social media use for your business
[12:45] The best business marketing strategies in 2021
[15:04] The future of marketing; predictions and trends for 2021 and beyond
[16:40] How to effectively personalize your marketing campaigns
[17:45] Leadership and team-building
[20:05] How to strategically scale your sales process
[25:40] How to find and target your social media audience
[26:45] B2B marketing strategies for small businesses
[31:15] Pros and cons of inbound marketing
[34:07] How to consistently create value for your customers
 
Links and Resources
Jon’s LinkedIn
The Digital Mastermind Group
Jon’s Website
Steve's New Book: Buyable
Steve's blog
Complete the Buyability Assessment
https://StevePreda.com