Morissa Schwartz is the owner of Dr. Rissy’s Writing and Marketing, an SEO, social media management, and PR company. She is also a multiple Amazon best-selling author and the proprietor of GenZ Publishing. We discuss how to beat your competition using SEO and the importance of having a strong social media presence. 
 
Timestamps
 
[01:02] Morissa’s journey from writing into entrepreneurship
[03:25] How to amplify your personality through writing and social media
[06:35] Characteristics of an exceptional writer
[10:00] How Morissa built her company
[12:30] The link between a leader’s personality and a prosperous company
[14:50] The importance of SEO and how it affects your online presence
[18:10] Factors to consider when thinking of SEO
[19:18] Misconceptions surrounding podcast launches
[21:13] How to beat your competition using SEO
[22:11] The relationship between social media and search rankings
[23:50] Why you need to have a strong social media presence
[24:43] The essence of personalizing your social media appearance
[25:33] The best social media channels for professional service firms
[28:10] Analyzing Gary V’s Two Cents Strategy
[30:01] Pros and cons of concentrating all your marketing efforts on one website
[31:58] Dissecting Morissa’s 360 service
[32:37] The critical aspects to growing your online presence
[34:45] Morissa’s vision for Dr. Rissy Writing and Marketing
 
Links and References
Morissa’s Twitter
Morissa’s LinkedIn
Morissa’s Website
Dr. Rissy Writing and Marketing
Steve’s blog
https://StevePreda.com