Brandon Leibowitz is the founder and owner of SEO Optimizers, a full-service digital marketing agency, specializing in search engine optimization, website design, social media, and paid advertising. We talk about the importance of having niche-relevant backlinks, how to rank your website using SEO, and the anatomy of the perfect blog post. 
 
Time Stamps
[00:27] Brandon's entrepreneurial journey
[02:09] The most exciting things about SEO
[02:52] How to keep up with the ever-changing SEO trends
[04:39] SEO versus paid search advertising
[06:40] Brandon's Digital Marketing Blueprint 
[09:45] What are backlinks, and how do they work? 
[12:35] How to use backlinks for better search rankings
[15:05] The importance of having niche-relevant backlinks
[16:15] How podcasting can improve your search engine ranking
[18:24] Does a press release for higher search rankings still work?
[19:30] How to get traffic and convert them into customers
[21:43] Ways to optimize your website for higher conversions
[22:57] The anatomy of the perfect blog post
[25:23] How Brandon creates content that people want to read
[26:52] Where and how to use keywords the right way
[29:51] Parting thoughts 
 
Links and Resources
Steve and Greg Cleary's New Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Brandon's LinkedIn
Seooptimizers.com
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