Ari Tulla is a serial entrepreneur and the CEO of Elo Health, an AI personalization engine delivering the exact nutrients to live better. We discuss practical ways to future-proof your startup, the benefits of starting small, and the 3 things every startup must do to succeed.
 
Timestamps
[00:34] Ari's entrepreneurial journey 
[04:50] Elo Health and what they do
[07:34] The 3 things every startup company must do to succeed
[10:49] The benefits of starting small
[13:34] How to know it's the right time to implement your idea
[19:00] Creative ways to test your market
[24:10] Marketing is all about building funnels
[26:27] How to continuously optimize your funnels
[29:36] How to connect with Ari and Elo Health
[33:24] Parting thoughts     
 
Links and Resources
Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Ari's LinkedIn
Elo.health