Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. We discuss the benefits of niching down, what it takes to manage remote teams successfully, and the 3 things all your clients expect from your business. 
 
Timestamps
[00:00] Sean's entrepreneurial journey
[06:35] The Default to Narrow Management Blueprint
[09:00] How to define the boundaries of everything you sell
[13:17] The benefits of niching down
[15:20] Ways to narrow your market and find your niche
[17:12] Why you need to go deeper and not wider in your business
[20:08] The 3 things all your clients expect from your business
[22:36] The pros and cons of building a remote business
[27:40] What it takes to manage remote teams effectively
[30:34] The one skill every remote employee must have
[32:10] How to build a culture where it's okay to say "I don't know"
[36:40] The importance of regular check-ins with your team 
[40:20] Parting thoughts      
 
Links and Resources
Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Connect with Steve on LinkedIn
Sean's LinkedIn
Cascadeinsights.com
Sean's email: Sean@Cascadeinsights.com