Eric Dickmann is the CEO of the Five Echelon Group, a virtual CMO and strategic marketing advisory service provider for SMBs looking for growth and profitability. We talk about digital transformation, marketing automation, and how to remove friction in the buyer's journey.
 
Timestamps
[00:50] Eric's transition from the corporate world into entrepreneurship
[02:37] Successful frameworks from Oracle that SMBs can implement
[04:10] How consistency affects every aspect of your business
[06:25] What is digital transformation?
[07:44] Elements of s successful digital transformation strategy
[10:13] Benefits of using integrative tools
[12:12] How to simplify and accelerate your digital transformation
[14:05] Cost-efficient hiring of software specialists
[15:40] Marketing automation and why it's crucial for business growth
[18:10] Friction in the buyer's journey 
[23:09] How to eliminate friction in your buyer's journey
[25:32] The best marketing automation software
[27:17] Why you need to have a marketing strategy
[32:21] How to hire your marketing dream team
 
Links and Resources
Eric's Website
Erik's LinkedIn
The Virtual CMO Podcast
Duct Tape Marketing
Steve's New Book: Buyable
Steve's blog
Complete the Buyability Assessment
https://StevePreda.com