KPIs and metrics are the signals; the inputs to making great decisions. It's not optional. In this episode, Allan Wille, Co-Founder and CEO of Klipfolio, shares the most important metrics every team working within a product-led organization needs to understand to thrive and grow in a super competitive market.

Show Notes

[02:59] Who Allan is[03:50] What Klipfolio is[05:06] Key metrics he takes into account[07:43] General and admin[15:47] How he defines success[20:59] How his team defines “onboarded”[21:44] A quick look at retention[23:33] Product[25:19] Trial engagement and conversion[25:39] On developing a metric called true trial[28:33] The cohort 90d logo retention[30:31] Marketing[32:22] Why he's not tracking the cost per trial user[33:09] MetricHQ

About Allan Wille

Allan Wille is a co-founder of Klipfolio, served as CEO until 2018, and is currently driving culture and collaboration as Chief Innovation Officer. Klipfolio is a SaaS dashboard company with over 11,000 customers—including Zendesk, Aviva, and IKEA. Allan previously co-founded Espial, an internet device software firm that is now publicly traded on the TSX. He lives in Ottawa with his wife and two daughters.

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Profile

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