In today’s episode, Wes Bush and Laura Kluz share all about identifying the North Star Metric for your product-led businesses. They start by explaining the importance of identifying the right North Star Metric, emphasizing its role as a unifying metric that aligns the entire team's efforts towards common goals. 

They chat about how an NSM is different in a product-led business and provide examples of good and bad ones. They also share an exercise you can complete with your team to ensure everyone knows how they can contribute to the growth of this metric. 



Highlights

[01:04] Introduction to North Star Metrics and their significance.

[3:15] The difference between NSMs in product-led and sales-led metrics.

[07:04] Examples of effective and ineffective NSMs.

[8:49] The three essential components of a successful NSM.

[16:01] Strategies for teams to contribute towards the NSM. 

[20:03] Recap and action steps for implementing North Star Metrics in businesses.



About the ProductLed System™️

Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business. You can learn more here.