Stormie Andrews is the president of Yokel Local, an inbound marketing agency and HubSpot partner that helps companies generate revenue, reduce sales cycles, and increase customer lifetime value. We talk about the world’s best buyer persona system, customer delight, and the six-step inbound marketing methodology. 
 
Time Stamps
[00:30] Stormie's entrepreneurial journey
[01:58] Stormie's experience with management blueprints
[05:36] Strata levels of work and organizational structure
[20:08] Introducing the World's Best Buyer Persona System 
[11:26] The definition of a 'digital employee'
[14:14] How to identify your ideal buyer persona
[17:58] Why most companies have multiple buyer personas
[19:45] Buyer personas in the franchise space 
[21:51] Emotional messaging: What is it and how does it work?
[23:13] Applying Maslow's Hierarchy of Needs to sales and marketing
[25:35] Action and inaction beliefs 
[27:21] How to use neuro-linguistic programming to improve your marketing efforts
[30:26] A practical illustration of neuro-linguistic programming
[34:31] Stormie's six-step inbound marketing methodology.
[38:41] What is customer delight?
[40:25] Parting thoughts
 
Links and Resources
Stormie’s LinkedIn
Stormie’s Website
The World's Best Buyer Persona System by Stormie Andrews
YokelLocal.com
Outbound Air by Tom Foster 
Steve Preda's Book: Buyable
Complete the Buyability Assessment for Your Business
https://StevePreda.com