Rahul Alim is the president and CEO of Custom Creatives, a full-service digital marketing firm in Los Angeles. The agency specializes in high impact marketing solutions for small to medium sized businesses. Rahul also founded Follow Up Monster, a platform that enables businesses to pursue leads through automation.
 
Timestamps
 
[00:55] Rahul Alim’s journey into entrepreneurship
[02:26] What makes a good digital marketing agency
[05:16] Establish standard procedures for the business' longevity
[08:35] Businesses scale faster with simple processes
[12:41] Small businesses’ competitive advantage over major brands
[16:33] Outsourced marketing as an investment in your business
[19:59] Choose a digital marketing agency that’s a good fit for your business
[22:56] Marketing strategies should be needs-based
[26:55] Business needs and marketing landscape constantly change
[30:29] How Custom Creatives creates its own global talent pool
[33:51] The importance of websites in marketing and SEO
[37:06] Blogs show expertise and convert potential customers
[39:39] Improve your marketing through 3 concrete steps
 
Links and Resources
Rahul Alim’s LinkedIn Profile
Rahul Alim’s Facebook Page
Custom Creatives Website
Follow Up Monster Website
Steve’s Blog
https://StevePreda.com