9 min listen
39: Think Fast and Experiment with Tobin Lehman
39: Think Fast and Experiment with Tobin Lehman
ratings:
Length:
35 minutes
Released:
May 10, 2021
Format:
Podcast episode
Description
Tobin Lehman is the President and Lead Strategist at New North, a B2B digital marketing agency. He is also the author of Ride the Tornado: Continuously Improve Your Marketing Strategy in the Midst of Rapid Change, a marketing playbook that takes the mystery out of marketing. We discuss the impact of new technology on marketing, the RTS marketing framework, and using visuals and analytics to solve marketing problems.
Timestamps
[01:15] Tobin’s journey into entrepreneurship
[02:57] Using visuals and analytics to solve marketing problems
[05:45] Design thinking for marketing campaigns
[08:40] Dissecting the RTS marketing framework
[11:51] Building a timeframe for marketing success
[12:50] Assessing the effectiveness of short-term marketing campaigns
[14:42] Tobin’s thoughts on how to successfully launch and market a new book
[17:38] How to leverage marketing campaigns to optimize a fundraising strategy
[20:45] Tobin and his team’s creativity process
[24:50] Spark your creativity through a clarity break
[28:07] The impact of new technology on marketing
Links and Resources
Tobin’s LinkedIn
Tobin’s Website
Tobin’s New Book: Ride a Tornado
Steve’s New Book: Buyable
Steve's blog
Complete the Buyability Assessment
https://StevePreda.com
Timestamps
[01:15] Tobin’s journey into entrepreneurship
[02:57] Using visuals and analytics to solve marketing problems
[05:45] Design thinking for marketing campaigns
[08:40] Dissecting the RTS marketing framework
[11:51] Building a timeframe for marketing success
[12:50] Assessing the effectiveness of short-term marketing campaigns
[14:42] Tobin’s thoughts on how to successfully launch and market a new book
[17:38] How to leverage marketing campaigns to optimize a fundraising strategy
[20:45] Tobin and his team’s creativity process
[24:50] Spark your creativity through a clarity break
[28:07] The impact of new technology on marketing
Links and Resources
Tobin’s LinkedIn
Tobin’s Website
Tobin’s New Book: Ride a Tornado
Steve’s New Book: Buyable
Steve's blog
Complete the Buyability Assessment
https://StevePreda.com
Released:
May 10, 2021
Format:
Podcast episode
Titles in the series (100)
02: Six Ways Professional Services Firms are Different: ProfServ Traction Podcast Episode Run Time: 8:43 Welcome to the ProfServ Traction Podcast, dedicated to exploring how professional services and technology businesses break through the ceiling. In this episode, Steve Preda breaks down the key aspects ... by Management Blueprint