Kristi Piehl is the Founder & CEO of Media Minefield, a team of trained journalists, storytellers, social, creative, and paid experts who come alongside you to unlock the power and profit of your story. We discuss the problem with modern PR, how to become a social CEO fast, and the best way to tell your story. 
 
Time Stamps
[00:50] Kristi's entrepreneurial journey 
[02:42] Problems with PR in today's world
[04:25] Ways to measure and guarantee results in PR
[06:38] Being a social CEO and why it matters
[08:50] Data on why you need to become a social CEO
[10:10] Do's and Don'ts of having a positive online presence 
[13:30] Is traditional PR still relevant in the digital age?
[16:07] The ideal way to tell your story
[18:20] How to get the most out of your PR strategy
[20:20] Social media platforms you should consider as a business leader
[23:20] Kristi's 4-day workweek initiative
[27:50] Parting thoughts 
 
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Kristi's LinkedIn
Media-minefield.com
Check out Media Minefield on TikTok
Flip Your Script Podcast