Tyler Sickmeyer is the marketing thought leader and Founder of Fidelitas, a full-service marketing and advertising agency that serves clients worldwide. He is also the owner of the San Diego Sharks Basketball Team. We discuss the easiest way to build a lead gen flywheel, the benefits of investing in a professional sports team, and how to maximize the ROI of your social media campaigns.
 
Time Stamps
[00:50] Tyler's entrepreneurial journey
[02:33] Tyler's experience with management blueprints
[05:47] The main cogs in the Omni-channel Flywheel
[07:28] How to maximize your social media return on attention
[10:17] Leveraging the different types of media to drive brand awareness
[12:38] Understanding the strategic partnership approach
[17:20] Tyler's first action when interacting with a new client 
[19:17] Why Tyler invested in a basketball team
[23:33] Parting thoughts 
 
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Tyler's LinkedIn
Fidelitas.co
Sharksbasketball.com
Tyler on Twitter
Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins