Why is product adoption vital to the success of any SaaS product? For starters, when product adoption increases, churn also plummets. Preventing churn is one of the primary aims of Gainsight PX. Gainsight PX is the brainchild of Michael Alon, a driven consultant and entrepreneur. In this episode, Michael shares what product-led for B2B means, how to build a powerful product-led growth strategy, and what companies are doing to increase product adoption.

Show Notes

[00:59] How he became the founder of Gainsight PX

[03:51] Difference between sales-led, marketing-led, and product-led growth

[07:32] What he thinks is the difference between marketing versus product-led

[10:44] When the best time to talk to users is

[13:07] How he defines product qualified leads (PQLs)

[19:00] What product-led growth for B2B means

[26:10] How one should go about building a successful product-led growth strategy

[32:43] Things companies are doing to increase product adoption

[42:53] Where people can learn more about him and what he’s up to

About Michael Alon

Michael Alon is a serial entrepreneur who’s passionate about designing, building, and launching innovative products designed to drive business outcomes. Michael is the CEO and founder of Aptrinsic. He is also the CTO and founder of Gainsight PX, a leading customer success platform provider that helps businesses secure and surpass the outcomes desired by their customers. Their evidence-based practices as well as their powerful software platform gives clients the insight they need from customer data so they can take the best action at the right time and maximise customer relationships.

Links

Insightera(Marketo)HubSpotSlack

Profile

Michael on SlideshareMichael on LinkedInGainsight