Are in-person trade shows worth it right now? This is a question that came up in my community recently in my LABS group coaching call. Jodi, a member of Proof to Product LABS was feeling unsure of where to focus her efforts: trade shows? A big marketing push? In this episode, I am going over my 4 ideas for this client to help her meet her goals within her budget. As more things begin to reopen it’s no surprise that many are wondering where they should invest their time and energy. You’ll hear why you should first get clear on your bigger picture goals. I also go over my ideas for the suggested opportunities she could pursue along with the pros and cons of each.   ON TODAY’S EPISODE: Why you should keep your goals top of mind when investing in your business [2:05] Should I invest in an-in person trade show as the world starts to open up after Covid? [2:29] My 4 ideas for Jodi meet her goals while staying within her budget [3:58] The pros of doing a trade show [4:26] Questions and cons to consider for trade shows [5:07] What a road show is and the benefits of this option [5:43] The cons of a road show [6:36] Why I suggested a marketing campaign for her [7:16] The pros of a big marketing push [8:03] The cons of investing in a larger marketing roll out [8:30] Why she should consider hiring an in-house salesperson [9:25] Benefits of hiring someone to do sales in-house [9:36] The downsides of hiring someone for in-house sales [11:02] FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP209 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT If you want support from our community, coaching with me and resources to help you continue thriving as you grow your business, be sure to check out my Proof to Product LABS program. ​It’s my 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/ JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!