It's not just about sales velocity.
What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money into running ads against it?
Or what about the opposite? What about if you have a high sales velocity product, but it's lower margin and lower LTV? Then what?
In this episode I'm walking you through a 5-part framework on how to think about the next base products for you to put resources into advertising.
EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/af⁠.
EPISODE HIGHLIGHTS

[00:00:45] Creative effort prioritization.
[00:04:24] 1. Gross margin
[00:07:22] 2. Lifetime value
[00:12:10] 3. Total addressable market
[00:20:15] 4. Inventory position
[00:25:09] 5. Operational lift
[00:28:23] Upcoming content

THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET:

Learn More About ADmission: ⁠https://bit.ly/3x99lip⁠

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means