I've come to think of scaling a Meta Ads account as happening in two stages:
Stage 1: finding the creative messaging that resonates with your customers. This is primarily a truly "creative" problem.
But stage 2 is very different: it's about scaling up that messaging into a never-ending stream of highly diverse creative assets. And this is fundamentally an operational challenge.
On today's episode, I'm talking about 8 different kinds of creative assets and helping you with the beginnings of building that operational process.
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The Andrew Faris Podcast is now available on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS

[00:00:32] Quality and quantity both matter. 
[00:05:00] Importance of developing both quality and quantity of creative 
[00:08:52] Outsource design for ad creation. 
[00:17:01] Streamline content creation and distribution.
[00:19:09] Invest in creative strategy early.
[00:21:51] Operational challenges in video marketing.
[00:26:37] Focus on operational execution and scalability.

EPISODE SPONSOR
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REFERENCED IN THIS EPISODE:

"Jess Bachman Lights Creative Strategy On Fire" (Spotify, Apple)
"Sarah Moret Grew Curie 1000% In One Year And Sold Into Every Walmart" (Spotify, Apple)

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means