39 min listen
The Best Performing Meta Ads I Run
ratings:
Length:
36 minutes
Released:
Dec 21, 2023
Format:
Podcast episode
Description
I'm a huge believer in creative diversity. I've devoted at least one episode to the idea that brands who truly maximize Meta Ads do so by building out the operational processes required to generate creative across a wide range of formats.
And yet:
There is one type of ad that I see that most consistently outperforms the rest of the account. That ad type is the "longform explainer," and if there's one creative strategy that's core to the AJF Growth Meta Ads playbook, it's this.
Today on the show, I unpack what that ad format is and tell you why I think it works so well.
EPISODE HIGHLIGHTS
00:00:04 - Introduction and Overview
00:01:04 - The Power of the Long-Form Explainer Ad
00:03:45 - The Importance of Clarity in Ad Creative
00:07:12 - The Four Sections of a Long-Form Explainer Ad
00:12:30 - Section 1: The Hook
00:15:20 - Section 2: The Education Section
00:20:45 - Section 3: Validation and Guarantee
00:24:10 - Section 4: Offer and CTA
00:27:45 - Testing Different Hooks and Offers
00:30:15 - The Length of the Ad and Mobile News Feed
00:32:40 - Conclusion and Future Episodes
EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co.
REFERENCED IN THIS EPISODE:
"Building The Process For Meta Ads Success" (YouTube, Spotify, Apple)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
And yet:
There is one type of ad that I see that most consistently outperforms the rest of the account. That ad type is the "longform explainer," and if there's one creative strategy that's core to the AJF Growth Meta Ads playbook, it's this.
Today on the show, I unpack what that ad format is and tell you why I think it works so well.
EPISODE HIGHLIGHTS
00:00:04 - Introduction and Overview
00:01:04 - The Power of the Long-Form Explainer Ad
00:03:45 - The Importance of Clarity in Ad Creative
00:07:12 - The Four Sections of a Long-Form Explainer Ad
00:12:30 - Section 1: The Hook
00:15:20 - Section 2: The Education Section
00:20:45 - Section 3: Validation and Guarantee
00:24:10 - Section 4: Offer and CTA
00:27:45 - Testing Different Hooks and Offers
00:30:15 - The Length of the Ad and Mobile News Feed
00:32:40 - Conclusion and Future Episodes
EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co.
REFERENCED IN THIS EPISODE:
"Building The Process For Meta Ads Success" (YouTube, Spotify, Apple)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
Released:
Dec 21, 2023
Format:
Podcast episode
Titles in the series (95)
Patrick Coddou Sold Supply by The Andrew Faris Podcast