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Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks

Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks

FromThe Andrew Faris Podcast


Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks

FromThe Andrew Faris Podcast

ratings:
Length:
48 minutes
Released:
May 2, 2023
Format:
Podcast episode

Description

There's no one I've met who knows Amazon like Bryan Porter, the Chief Ecommerce Operator at Simple Modern.
Simple Modern will do over $100M on Amazon ALONE in 2023, and it's not an accident. It's the downstream affect of intelligent strategies that stretch all the way back to when Bryan and his two co-founders were testing which products to go to market on Amazon with in the first place.
If you're trying to scale a business (or just a portion of your business) on Amazon, you'll need to go beyond listing optimizations and ad strategies. What does that "beyond" look like?
Let Bryan Porter tell you.
EPISODE HIGHLIGHTS

[00:02:21] Starting an Amazon business.
[00:05:28] Simple Modern as D2C
[00:08:08] Drinkware as a fashion statement
[00:10:09] Developing unique in-house products
[00:13:21] Creating a valuable Amazon listing
[00:17:39] Building a brand through content
[00:22:38] Dropping price to increase sales
[00:23:32] Amazon Pricing Strategy
[00:27:06] Amazon Advertising Strategy
[00:30:42] Amazon's Branded Terms Strategy
[00:34:16] Amazon listing optimization
[00:39:18] Differentiating website from competitors. 
[00:42:03] DTC business strategies
[00:43:30] DTC vs Amazon flexibility

Listen to Bryan's previous pod appearance, "Simple Modern Is An Omnichannel Monster" on Apple or Spotify.
FOLLOW UP WITH BRYAN

Follow Bryan on Twitter: @jbryanporter
Visit Simple Modern's website: www.simplemodern.com.
Visit Simple Modern's Amazon store

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠" by The Devious Means
Released:
May 2, 2023
Format:
Podcast episode

Titles in the series (96)

Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.