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Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks
Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks
ratings:
Length:
48 minutes
Released:
May 2, 2023
Format:
Podcast episode
Description
There's no one I've met who knows Amazon like Bryan Porter, the Chief Ecommerce Operator at Simple Modern.
Simple Modern will do over $100M on Amazon ALONE in 2023, and it's not an accident. It's the downstream affect of intelligent strategies that stretch all the way back to when Bryan and his two co-founders were testing which products to go to market on Amazon with in the first place.
If you're trying to scale a business (or just a portion of your business) on Amazon, you'll need to go beyond listing optimizations and ad strategies. What does that "beyond" look like?
Let Bryan Porter tell you.
EPISODE HIGHLIGHTS
[00:02:21] Starting an Amazon business.
[00:05:28] Simple Modern as D2C
[00:08:08] Drinkware as a fashion statement
[00:10:09] Developing unique in-house products
[00:13:21] Creating a valuable Amazon listing
[00:17:39] Building a brand through content
[00:22:38] Dropping price to increase sales
[00:23:32] Amazon Pricing Strategy
[00:27:06] Amazon Advertising Strategy
[00:30:42] Amazon's Branded Terms Strategy
[00:34:16] Amazon listing optimization
[00:39:18] Differentiating website from competitors.
[00:42:03] DTC business strategies
[00:43:30] DTC vs Amazon flexibility
Listen to Bryan's previous pod appearance, "Simple Modern Is An Omnichannel Monster" on Apple or Spotify.
FOLLOW UP WITH BRYAN
Follow Bryan on Twitter: @jbryanporter
Visit Simple Modern's website: www.simplemodern.com.
Visit Simple Modern's Amazon store
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
Simple Modern will do over $100M on Amazon ALONE in 2023, and it's not an accident. It's the downstream affect of intelligent strategies that stretch all the way back to when Bryan and his two co-founders were testing which products to go to market on Amazon with in the first place.
If you're trying to scale a business (or just a portion of your business) on Amazon, you'll need to go beyond listing optimizations and ad strategies. What does that "beyond" look like?
Let Bryan Porter tell you.
EPISODE HIGHLIGHTS
[00:02:21] Starting an Amazon business.
[00:05:28] Simple Modern as D2C
[00:08:08] Drinkware as a fashion statement
[00:10:09] Developing unique in-house products
[00:13:21] Creating a valuable Amazon listing
[00:17:39] Building a brand through content
[00:22:38] Dropping price to increase sales
[00:23:32] Amazon Pricing Strategy
[00:27:06] Amazon Advertising Strategy
[00:30:42] Amazon's Branded Terms Strategy
[00:34:16] Amazon listing optimization
[00:39:18] Differentiating website from competitors.
[00:42:03] DTC business strategies
[00:43:30] DTC vs Amazon flexibility
Listen to Bryan's previous pod appearance, "Simple Modern Is An Omnichannel Monster" on Apple or Spotify.
FOLLOW UP WITH BRYAN
Follow Bryan on Twitter: @jbryanporter
Visit Simple Modern's website: www.simplemodern.com.
Visit Simple Modern's Amazon store
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means
Released:
May 2, 2023
Format:
Podcast episode
Titles in the series (96)
Welcome To The Andrew Faris Podcast by The Andrew Faris Podcast