Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so.
Previous Google Ads experience is not required.
We’ll see you in The Badger Den!
Highlights:

0:00 Intro-- Utah living
2:00 Driving external traffic to Amazon listing
8:50 Nefarious tactics that contradicted long-lasting strategies
11:40 How to set up your first campaign on Google Ads
16:55 How else to incorporate Google Ads into marketing mix
22:37 Direct URL in Google Ads?
25:20 What ranking and revenue components should be considered?
28:17 How to think about spend and revenue generated
31:00 Other benefits of external traffic, regardless of conversions
34:50 When to use Google Ads to send traffic to your Amazon listing
35:27 Outro -- Do the little things that 95% of sellers are too lazy to do.

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Resources & Links

Where to find Adam Heist
Shout-out to Steven Pope of My Amazon Guy
Amazon's Brand Referral Bonus Program
Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds
For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Heist
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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