We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns. 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
4:25 Rapid Fire Questions - Amazon Marketing Cloud
4:50 What Is Amazon Marketing Cloud?
6:18 How Does AMC Work?
9:50 What Makes The Data Different?
15:27 Query Editor Explained
17:48 Different Types of Reports
28:40 How Can I Get Started

? Resources & Links


Where to find Brent, Amz Pathfinder

How Do I Get Started With Amazon DSP?

How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns?

An Introduction To Targeting Options On The Amazon DSP

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Niet

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