In this relaxing, audio-only episode, Michael takes you on a journey through two accounts with Low ACOS. You’ll analyze the ACOS power ratio, their sponsored products vs. sponsored brand spend, keywords, and more to diagnose the accounts. You’ll walk away better able to navigate accounts with low ACOS.

We’ll see you in The PPC Den!

? Highlights ​​

0:00 A Relaxing Intro from Michael
1:07 Characteristics of Low ACOS Accounts
1:30 Looking at Account #1
4:13 Looking at Account #2
7:50 Drawing Conclusions From A 3rd Account
9:57 Takeaways
14:20 Wrap-up

? Resources & Links


The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

How To Do Keyword Research For Amazon PPC: Back To Basics

The ACOS Power Ratio For Amazon PPC

What Are Amazon PPC Negative Keywords? The Complete Guide 

New Keyword Research Approach: Gain New Clients For Amazon PPC 

How Do I Make The Most Of Amazon’s New Broad Match Update?

Amazon Sponsored Products: Everything You Need To Know

What Brand Halo? The  Sponsored Brands Attributed Purchase Report

The Complete Amazon Campaign Types Reference Guide 

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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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