Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about what it’s like to be a seller vs. a vendor, in relation to Amazon PPC campaigns. They dive into differences between the two, pros and cons of both, and how these different positions affect their marketing. 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
4:26 Being a Seller vs. a Vendor
7:03 Why Should You Become A Vendor?
11:05 ECommerce Operations
20:04 Price Optimization Limitations
34:50 Marketing To Sellers vs. Vendors
44:30 The Next Frontier
59:00 Ad Badger Software Tool 

? Resources & Links


Where to find Adam Riback, CFS Brands

Prime Day Preparation: Capitalizing On The Most Important Days Of The Year

How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking



Why Should I Optimize Prices on Amazon Advertising?

How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

Amazon’s Marketing Stream Explained: A Technical Breakdown
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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