With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.  
Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns. 
We'll see you in The Badger Den!  
Highlights:  
1:05 Intro 
7:57 Different Types of Amazon Seasonality 
11:13 Structural Approaches to Amazon Seasonality 
15:30 Seasonal Budget and Bidding Strategies 
22:35 “Hibernating” Amazon Campaigns 
25:49 Seasonal Keyword Strategy 
31:12 Storing Your Seasonal Data 
34:38 Closing Thoughts 
36:40 Secret Post-show Message  

Links & Resources  
Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/
All our episodes and show notes are available at https://www.adbadger.com/podcast  
Ad Badger Version 2: https://www.adbadger.com/pricing/  
AMZ Pathfinder: https://www.amzpathfinder.com/  
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

Host and Executive Producer: Michael Erickson Facchin  
Senior Producer: Nancy Lili Gonzalez  
Video and Audio editor: Pedro Moreno  (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker  
Content Writer: Vincent Gulliver

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Send in a voice message: https://anchor.fm/theppcden/message