Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.

We’ll see you in The PPC Den!

? Highlights

0:00 What to expect in this episode
2:40 Dubai Life
6:30 An Important Preface 
9:45 Defining The Search Query Performance Report
12:00 Mina’s Additions To The SQPR
14:30 Normalization
21:25 Beta Use Cases
25:30 Take Your Time
28:40 The 3 Modes

? Resources & Links


Where to find Mina Elias, Trivium

Why Amazon’s Search Query Performance Dashboard Is Awesome

How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking

The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here

Bidding On Branded Keywords: What Happens When You Turn Them Off?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias 
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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