In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. They share tips on how to best use these tools and the value they provide. 
We’ll see you in The PPC Den! 

? Highlights

00:00 Interview with Mansour from Incrementum Digital 
01:23 Intro 
03:14 Impact of First-Party Data on PPC Performance with Badger Nation 
05:23 Market Analysis Tools for Amazon Advertising 
10:32 Category Insights Tool for Improved Brand Analytics 
12:16 Marketplace Filters and Keyword Search Functionality 
17:05 Niche Selection Tool 
19:13 Market Trends for Mushroom Herbal Supplements 
23:29 Market Trends with a Chart and Analyzer 
25:30 Search to Purchase Ratio and Conversion Rate per Price Range 
27:45 Search Purchase Ratio, Conversion Rate, Return Ratio, and Reason for Returns 
32:25 Offer and Selection Metrics 
36:28 ASINs and Product Popularity in the Light Therapy Products Category 
38:30 Exploring the Benefits of Using the Product Research Tool 
41:22 Conversation on Favorite Features of Performance Tracking 
43:08 Incremental Digital 
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

? Resources & Links 
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 
Incrementum Digital’s Website and LinkedIn. https://incrementumdigital.com/ https://www.linkedin.com/company/incrementumdigital-com/ 
How Do I Increase My Amazon Market Share? [The PPC Den Podcast] https://youtu.be/JUgKne37OTc 
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0 
Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94 
How to Raise Lifetime Value with Market Basket Report [PPC Den Podcast Ep 65] https://youtu.be/n2eti8Av_w4 
What Consumer Behavior Says About You: Amazon Brand Analytics [PPC Den Podcast Ep 66] https://youtu.be/xn-0hjlVdk0 

? Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast


Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - 
Host and Executive Producer: Michael Erickson Facchin 
Guest Co-Host: Mansour Norouzi of Incrementum Digital 
Senior Producer: Nancy Lili Gonzalez 
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Karolina Facchin 
Podcast Coordinator: Myreen Garcia Sejalbo

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