Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great.
We’ll see you in The PPC Den!
? Highlights ​​

0:00 Intro
1:41 Why is Amazon’s Product Opportunity Explorer exciting?
2:23 What is the Product Opportunity Explorer?
4:35 How it works: Niche details & different tabs
12:15 Where do you go after the products tab?
15:30 Best part of Customer Review Insight
17:08 What’s in the Search Terms in this Niche tab?
20:01 Takeaways from Insights Tab
24:53 Niche Trends Tab
27:11 How we’ll use Amazon Product Opportunity Explorer
33:12 Your homework for the day!

If you like what you hear, leave us a video review! We might share it on the show. 
? Resources & Links

Getting the Most Out of Amazon PPC Management (featuring Michael Tejeda)
Common Mistakes with Amazon Product Listings & How to Avoid Them
When Auto Campaigns Don’t Work for New Product Launch on Amazon
Amazon PPC Budgets: The How-To Guide

?

Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy

-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin

---

Send in a voice message: https://anchor.fm/theppcden/message