Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy.
We’ll see you in The Badger Den!
Highlights:

0:00 Intro
0:55 Why badger?
4:40 Keyword not converting well but it’s the main product descriptor
6:50 Product targeting campaigns for ranking organically
11:14 How to overcome restricted ads?
12:03 Smashing PPC nuggets? -- Thoughts on principles
16:41 1% CTR and 10%+ CVR rank
19:44 Different ranks in different zip codes
21:18 How accurate are Amazon suggested bids
23:04 What helps organic rank more-- PPC or influencers?
26:05 Similar products in “catch-all” campaign?
26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales?
27:08 Negative keywords in automatic campaigns (RPSB)
30:18 Best time frames for optimizing trend analysis
33:45  Prevent keyword duplication
35:32 Ad Badger agency pricing
37:00 Keyword ranking tips
37:45 Google ads for Amazon listings?
41:14 Strategy for beginner low PPC and small increments?
43:32 Minimum requirements for PPC job positions
47:58 Raise bids for placement modifiers on product pages?
50:28 Products with high bids and low selling price
52:17 New Amazon PPC agency likelihood?
52:42 High quality offerings in low quality categories tips
53:09 New auto campaigns with low click no sale advice
53:05 Extracting PPC data advantages
54:49 Notes on Ad Badger application strategy
55:11 Campaigns for every color variation?
55:55 Is Amazon automation a scam?
56:12 PPC manager salary?
57:02 Video ad ranking inaccurate compared to exact keyword campaigns
58:35 Outro

If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links

What to do about low click - low sale keywords
How to be a great PPC manager
Apply for Ad Badger PPC Marketer
Our favorite keyword research strategy is RPSB.
Ad Badger’s Amazon SEO Mini-Series featuring Steven Pope
Steven Pope’s YouTube channel, My Amazon Guy
Never miss the latest in Amazon PPC tips and best practices
Where to find all episodes and show notes
Get the Ad Badger App

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steven Pope
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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Send in a voice message: https://anchor.fm/theppcden/message