Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. 

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. 

We’ll see you in The PPC Den!

Highlights:

0:00 Nancy shares what to expect in this episode
00:37 Why are foundations important?
05:29  Back to basics on Keyword Research
06:27 What is a keyword?
09:36 What is a target?
10:37 What is a search term? 
12:52 Keyword Research goals
20:07 Does keyword research ever end?
24:59 Is it possible to test keyword research too fast?
28:53 Percentage of budget for keyword research?
32:10 Keyword Research tools on Amazon
38:48 Third party Keyword Research tools
46:17 Creating Keyword Research Pros 

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Resources & Links:


Where to find Brent

RPSB: Still the Best Keyword Research Strategy?

How to Use Reverse ASIN Lookups for New Amazon Keywords

How Keyword Dumping Ruins Your PPC Campaigns

New Keyword Research Approach: Gain New Clients For Amazon PPC

One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik 
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Emma Walker

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