There’s an opportunity to find new customers with new longtail keywords, and to do so you’ll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– Fresh requests
1:30 David’s Amazon Advertising background
4:21 Use phrase match as a research tool
9:39 Keyword density tool
13:29 How to verify which terms work well
17:13 Conversations about phrase match performance
19:26 All about Share of Voice
25:40 How to test keyword research yourself
29:14 Tips for excelling as Amazon PPC manager
33:26 “Blue Ocean Strategy”
35:30 Outro– business mindset

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Resources & Links

Where to find David Khoshpasand: Tinuiti
How do you use Amazon’s new budget tab and report?
Long Tail Search Terms: Amazon PPC Silent Killer
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: David Khoshpasand
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno


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