Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
2:26 Sean’s Hopes From Santa
5:00 The Four Approaches
6:14 Max Profit Per Unit vs. Max Total Profit
8:18 Max Market Share
9:45 Balanced Approach
12:05 General Rule Of Thumb
13:30 Approach Based On Goals
17:25 Which Approach Is Best For You?
26:30 Lightning Deals & Prime Exclusive Discounts
31:30 Optimizing Your Deal
34:37 Should PPCers Own Promotions for Clients?
38:04 How Strategies Change For Each Approach
47:00 Final Thoughts

? Resources & Links


Where to find Sean Stone, Stone’s Goods, getlontra

How Can I Best Use Brand Tailored Promotions? 

How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

A Data-Oriented Approach To Amazon Prime Day Advertising

Ramping Up For Cyber Monday And Black Friday With Data-Driven PPC Strategies [Re-Release]

Overcoming Challenges Of Running Google Ads To Amazon Listings 

Why Amazon’s Search Query Performance Dashboard Is Awesome

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message