There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite!
We’ll see you in The Badger Den!
Highlights:

0:00 Intro-- Re-releasing a PPC Den favorite!
3:02 The 7 Personalities of Bid Optimization on Amazon
4:28 Why are bids important for Amazon Advertising?
7:05 Are you a Neglectful Natalie?
10:14 Are you a Guessing Gary?
12:17 Are you  a Wild Willy?
16: 18 Are you a Penny Pinching Pete or an Anxious ACOS Andy?
19:20 Are you a Historical Henry?
23:05 Are you an Expected Value Evan?
26:20 Are you an Anticipatory Amy?
28:31 Summary of good bid optimization strategies

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Resources & Links

Original episode
If you like this episode, check out its partner long format article.
Amazon PPC Optimization VS Amazon PPC Expansion
Ep 16, Cranking Up Conversion Rates
A comprehensive guide to Ad Badger’s Bid Optimization Algorithm
Where to find Stephen Noch, freelance Amazon manager and consultant
Never miss the latest in Amazon PPC tips and best practices
All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker

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