Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.

We’ll see you in The PPC Den!

? Highlights ​​

0:00 Intro
3:24 Small talk
5:28 Hot Amazon topic
7:25 Search Query Performance Report
9:30 What data insights does the report offer?
11:47 Advertising Performance vs. Search Query Performance
13:15 Strategy for product launches
15:25 Keyword strategy
20:32 Launching a special tea-coffee cup
22:53 Process
24:54 Analyzing 'badger blanket' conversion rate
31:56 Trend analysis strategy
32:45 Last tip

? Resources & Links

How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?



How To Get Over 100% Conversion Rates With Sponsored Display Ads



Increase Conversion Rates For Sponsored Brand Ads



Cranking Up Conversion Rates



The Complete Amazon Advertising Evergreen Campaign Strategy Guide



How Do I Optimize My Amazon Campaign Structure?



How Can I Best Use The Search Query Performance Report?



How to do Keyword Research for Amazon PPC: Back to Basics
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Look through all our show notes



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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno


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