You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC!
Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords.
You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den.
Episode Highlights

03:50 Topic intro
07:04 Brand Analytics Search Terms Report vs Sponsored Products Search Term Report
10:30 Search Frequency Rank
13:00 Click share and Conversion share
15:25 Keywords and Search Frequency Rank
22:30 Single keyword campaigns
26:20 Top of Search Ad Placement
33:10 How to Win Amazon Choice Badge
25:48 Farewell

Links & Resources
Listener Q+A: Calculating Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl
Make Your Best Keywords Better with Single Keyword Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC-49-Make-Your-Best-Keywords-Better-with-Single-Keyword-Campaigns-e8e7nb
All our episodes and show notes are available at https://www.adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Thank you for listening! Please like, subscribe, and leave a glowing review.
Podcast edited by James Ede: https://www.beheard.org.uk/
If you hire James, let him know we sent you!

---

Send in a voice message: https://anchor.fm/theppcden/message