This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager.
Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns.  Is that too many keywords?  Find out how two experts approach this challenge.
The fun isn't over yet!
Tune in next week for part two, where we will share the result of the campaign restructure.

Highlights

00:00 Keyword Campaign - Topic Overview 
02:45 Intro 
03:57 Migration from Another Solution to (Ad Badger) 
05:23 Importance of Account History 
08:35 Data Analysis on Amazon PPC 
10:25 Market and Data Analysis 
13:39 Importance of Keyword Research 
17:55 Tools for Keyword Research 
20:25 Isolation of Branded Keywords 
26:03 Bidding of New Keywords 
28:05 Campaign Restructure 
31:47 Outro 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

Resources & Links 

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
How Do I Structure Amazon Campaign Names? [The PPC Den Podcast]] https://youtu.be/2y751qK6Z9Q 
Campaign Naming Systems [PPC Den Podcast, Ep 8 -- From the Archive] https://youtu.be/VzD8mKDe9oQ 
Should You Segment Your Branded Keywords In Amazon Ads? [PPC Den Podcast Ep. 40] https://youtu.be/OZCjjU0_Q_E 
How Should You Name Your Amazon PPC Campaigns? https://youtu.be/oWdYZWJrZsM 
LIVE Amazon PPC Campaign Audit [PPC Den Podcast Ep 60] https://youtu.be/ECxuSTo9mDI 
How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo 
What To Do About Low Click - Low Sale Keywords [PPC Den Podcast 135] https://youtu.be/o-O0kJlGogQ 
How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw 

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Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/


Host and Executive Producer: Michael Erickson Facchin 
Guest Co-Host: Clement Hynaux 
Senior Producer: Nancy Lili Gonzalez 
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Karolina Facchin 
Podcast Coordinator: Myreen Garcia Sejalbo





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