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00:00 Introduction
02:21 Optimizing Bids: How Often Should You Do It?
03:17 The Nuances of Bid Optimization
12:20 Understanding Optimization Frequency and Its Impact
16:55 The Importance of Timing and Time Frames in Bid Optimization
21:38 Special Considerations for New Campaigns and High AOV Products
32:54 The Philosophy of Doing Nothing: When Not to Optimize
38:00 Closing Thoughts

?Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/ 
Andrew: https://www.linkedin.com/in/andrewbailiff/ 

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?Closing Remarks:
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Stay tuned for the next episode, next week, same place!
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